Visa, the global leader in digital payments, unveiled a consumer education campaign in 2020 that aimed to eliminate the practice of levying extra fees on payments made using debit or credit cards at Points of Sale.

This campaign came at a time when the country was battling with the Coronavirus pandemic and as any where in the world, and Ugandans were encouraged to protect themselves by adopting cashless payments plus other good hygiene practices.

As part of the campaign, Visa partnered with various service providers such as supermarkets and fuel stations to ensure that customers don’t suffer unnecessary charges or delays to enjoy the convenience of paying with their Visa cards.

We did 5 scenes for this campaign, which included a Petrol station, a restaurant, a boutique, a pharmacy and a supermarket.

Talent > Anne Kansiime

Client > Brand Vision https://www.brandvision.us